Threadless - Community Based Business

Community based business has become a new phenomenon in the internet age. With customization of products by the voice of the consumers, it has become one of the best business models that are coming into existence. This approach carries little to no inventory cost since all of them will be sold. Community based business where customers' voices are heard will a part of the growing trend to come.

The traditional business of "I make and you buy" business model is slowly fading away as a new business approach where "you decide we make" has increasingly risen to popularity thanks to a company called Threadless. Threadless itself is one of the community based business that is growing rapidly through the community driven business. The consumers pick, choose and design their own graphics and leave it up to the business to work out all the kinks in creating a newly customized t-shirt to cater to each individual.

Threadless started out small and quickly expanded in just a few years. They listen to their consumers and implement the changes necessary to cater to their specific needs. Their website is a big community where ideas and graphics are exchanged to create the t-shirts they have in mind. Contests are held and rewarded to individuals with the best t-shirts. Threadless encourages the contestant to promote their own stuff to further promote their brand image and business.

When a business listens to its customers, products and services are specially crafted for the consumers who want just the way they envisioned it. There will be no inventory cost as most of the designed items are demanded by the customers and everyone ends up happy. By far, Threadless has sent an example that is worthy of following. A community based business might be the best business in the internet age.