Own a WAHM Website? Avoid These Three Content Catastrophes

If you've been working online for any length of time, you have likely heard of the importance of good, relevant content. If you market products or services to moms, content is crucial. In fact, a recent survey indicated that when American moms need information, 70% of them go to the Internet first.

In other words, if you have the content they need, there are moms online looking for your website right now.

Unfortunately, many mom and WAHM (work at home mom) websites simply aren't taking advantage of these money-making opportunities. That's because they don't have the right content, and they're missing out on visitors and sales because of it.

But that doesn't haven't to happen to you. Here are three common content catastrophes, and how your WAHM website can avoid them.

1. One common problem among mom and WAHM websites is having little content, or no content at all. A "brochure" type website that only describes your products or services is not going to help you build relationships or win repeat visitors.

Describe your offering, certainly, but also give your visitors information they can use to make good decisions about your products or services. Publish articles and other information that will give your visitors the answers they're looking for.

As a mom and a business owner, your time is limited, but supplying your visitors with information doesn't have to take a lot of time. You can look for quality reprint articles that help explain your industry, or write short articles that answer frequently asked questions.

Some website owners are reluctant to use reprint content. They argue they don't want to promote someone else's business on their website. But if your visitors are looking for information, you're better off giving it to them instead of watching them go somewhere else to find it.

You can also use reprint content as a temporary measure, until you have time to create your own original content on the same topics.

2. Using reprint content is often a wise decision, but using only reprint content can damage your credibility. If you only regurgitate the same content everyone else has, why should your visitors come back?

For that reason, it's important to use reprint content wisely. Choose articles that will interest your readers. It's also a good idea to add a paragraph of your own before the article, to share your own ideas about the information in the reprint article - kind of like an editorial. Paragraphs like this are easy to write, and help your readers get to know and trust you, but the main source of information is still the reprint article.

3. Outsourcing content can waste your time and your money. In order to develop original content and still save time, many WAHM business owners try to outsource their content. However, if you're not careful, this can lead to the worst content catastrophe of all: Wasting your time and money and leaving you with nothing to show for it.

Hiring a ghostwriter to create your content can be a very good idea, and can get you the content you need for a reasonable price - so long as you do your homework first.

When you're looking for a ghostwriter, ask other WAHM business owners if they can recommend someone. Once you find a service you think would work for you, don't rely solely on the testimonials on the sales page. Do your own research. Ask the writer or writing service for referrals, then contact those referrals directly.

It's also recommended that you pay your writer only after the work is completed to your satisfaction, or use a third party payment solution like PayPal so the writer can't just disappear with your money and your content.

Moms want information. If your business sells products and services to moms, ignoring their need for content can lead to catastrophe. Follow the guidelines above and start giving the mom market exactly what it's looking for.